During the Edo period, the growth of the brewing industry made this a very prosperous area. Being the center of the old Itami Gocho region, many town houses, breweries, shrines, and temples sprung up. Now, the area has a bustling but relaxed atmosphere, and embodies the history of Itami as the birthplace of sake.
The street extends from JR Itami station to Hankyu Itami station, and passes the remains of Arioka Castle, a small artificial stream dating from the Edo period, Chojugura Brewery Village, Oimatsu Tansui spring, Sangenderamae Plaza, and Higashi Shopping Street. The street and the surrounding area are filled with many independent restaurants and bars. A number of events related to Itami's sake culture take place throughout the year, including the Itami Machinaka Bar, Shirayuki Brewery Festival, and Sakadaru Yoichi Night Market, when the area becomes particularly lively.