A traditional Japanese-style sweet shop with a long history, the original Surugaya shop was opened in the Fushimi area of Kyoto more than 550 years ago.
The shop’s ‘yokan’ (a thick, jellied dessert made from red bean paste) was greatly admired by various feudal lords throughout historical Japan, including the famous shogun Toyotomi Hideyoshi.
During the Edo era, both the shogun at the time, Tokugawa Ieyasu, and Tokugawa Yorinobu (the first generation feudal lord of the Kishu clan) loved the Surugaya sweet shop so much that when the Kishu-Tokugawa alliance was formed, the two of them had the shop’s location moved from Kyoto, and from then on all sweets presented to lords of the Kishu clan came from the very same shop.
The shop’s ‘hon-no-ji manjuu’ (a kind of sweet steamed bun) is by far its leading product.
If you’re a fan of Japanese history and sweets, why not come and visit during your next trip to Wakayama?

〒640-8034 Wakayama-shi, Surugaya-machi 12
Opening hours: 09:00 - 18:00
Closed: no routine closures (shop may be subject to occasional closures)
TEL: 073-431-3411
FAX: 073-431-3412
WEB: http://www.souhonke-surugaya.co.jp/